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Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities — organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America. As a unit of communications conglomerate WPP Group, Grey Global Group operates branded independent business units in many communications disciplines including: advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion, interactive marketing — through its subsidiaries: Grey, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, and WING. Grey Group’s international clients include: Procter & Gamble, GlaxoSmithKline, Nokia, British American Tobacco, Diageo, Volkswagen, Novartis, Wyeth, Canon, DirecTV, and 3M. The company has won: 10 Cannes Lions; beside the Addy, Clio and one Emmy Award.〔 Grey Group's European network, Grey EMEA, won 26 Euro EFFIE awards, and is the five-time Euro EFFIE Agency Network of the Year, in four consecutive years of 2005–2008 and again in 2012 ==History== Founded in by Larry Valenstein and Arthur Fatt, Grey Global Group began as a direct marketing company named Grey Studios, reflecting the color of the wall of its original quarters, changing to Grey Advertising in 1925. In , Grey acquired its first major client, Procter & Gamble. Through the 1960s and 1970s, Grey continued to acquire such major accounts, and grew into related communication fields. In , Edward H. Meyer became CEO and would remain in that position for 36 years〔 〕 before selling the company and joining his son, Anthony E. Meyer, in management of private family wealth. In , the offshore operation, London-based Grey Communications Group, recruited Barry Chapman as Group IS Director. In Chapman developed the New Media Experiment. Chapman explored the use of the internet as an alternative to traditional advertising media putting Grey at the forefront of the internet revolution. In , Grey Advertising became Grey Global Group. On , WPP Group beat out Havas in a race to acquire Grey Global, the seventh-largest advertising agency at the time, for approximately $1.3 billion USD. In late , James R. Heekin III became CEO of Grey Worldwide, Grey Global Group's traditional advertising agency. On , he became Chairman and CEO of Grey Group, the renamed agency holding company.〔 He reports to Martin Sorrell, CEO of WPP Group. Grey Group, Grey Advertising New York and G2 moved to a LEEDS certified building at 200 5th Avenue in New York in November 2009, after 45 years at their previous location. Grey San Francisco is the company's San Francisco-based West Coast headquarters〔http://www.nytimes.com/2013/07/05/business/media/grey-new-york-executive-takes-on-a-larger-role.html〕 Grey San Francisco's clients include Symantec,〔http://www.adweek.com/agencyspy/grey-sf-nabs-symantecs-norton-biz/60084〕 LendingTree,〔http://www.adweek.com/news/advertising-branding/lendingtree-hires-grey-san-francisco-expand-brands-message-164890〕 Pernod Ricard,〔http://www.adweek.com/agencyspy/grey-san-francisco-adds-a-little-wine-to-its-roster/94831〕 and SunEdison.〔http://www.adweek.com/news/advertising-branding/grey-san-francisco-becomes-sunedisons-first-creative-lead-agency-164205〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Grey Global Group」の詳細全文を読む スポンサード リンク
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